Barex Italiana’s vision implies deep research into the structures of life and nature. With history, innovation and contemporary technology, the main aim of Barex Italiana laboratories is always the manufacturing of products that can allow our customers to be creative with their hair.
Here is a brief guide to our checklist:
- research of elite ingredients and specially-selected raw materials collected from all over the world.
- building formulas around the performance and strength of each ingredient.
- creation of the products in order to amplify the effect of the active principles that have been used.
- checking new formulas for quality in the lab.
- constantly upgrading and improving formulas to improve on the standards required.
- testing products by experienced hairdressers for user compatibility and satisfaction.
- only then new products are released.