Barex italiana at Intercharm tradeshow

Just after the Kiev show, Barex Italiana was present in Russia for the ever important beauty event: Intercharm Moscow 2010. 

 Barex Italiana's exclusive distributor for Russia, Italkosmetika, created an incredible stand that was made to educate and entertain. For the entire duration of the tradeshow, Italkosmetika's technicians, highly specialized in all Barex brand products, presented live on models numerous cuts, colour applications and treatments to the exhibit's many visitors. Large crowds of people were stopping at the stand all day long in order to find out more about products and services.

 The new stand was so appreciated by the Intercharm jury that it won the GOLD MEDAL (first prize) for style and design in the professional haircare category.