"Nature in the Mirror - Everything still has a natural side"

Joc Care Treatment Campaign on-air since February 2007

Technicals

The core of the campaign is represented by the double images. They reproduce and communicate two distinct traits of Barex identity with coherence. The brightest, solar, portrait talks about who we are; the darkest, night, one talks about our forward looking objectives, ambitions and claims. Barex Italiana’s branding adv campaign is composed by four images:

2 doubles
2 singles

Total shoots: 4

Subjects: 4

Models: 2 (Lina and Tereza)

Location: Vivaio Riva – Down Town Milan, p.ta Ticinese – p.ta Genova

Photographer: Stefan Giftthaler

Agency: Metalli-Lindberg

Objectives

To increase Barex logo awareness within the cosmetic market
To stimulate the information demand in terms of Barex Italiana srl
To inform
To remind Barex identity within the cosmetic sector
To repositionate (and stabilize) Barex into the evoked-set of prestigious brands for hair care

Applications

Bright-Lina: branding, standard, export.

Dark-Tereza: fashion, standard, professionals.

Communication channels

printed sector media, beauty and fashion printed media, in-store, below-the-line, Internet.