40th birthday celebration Grotte Giusti, Monsummano Terme

Barex Italiana celebrates its birthday today and it’s doing so in great style. In the evocative setting of the Grotte Giusti at Monsummano Terme, Tuscany, Italian and foreign customers, specialized press and suppliers gather to celebrate the first 40 years of the company.

The event is an opportunity to reiterate the values that have characterized Barex Italiana since its establishment and have never been neglected. Experience, quality, attention to the market and the customer, tradition and technology all wonderfully embodied in the logo created specifically for the event.

2007 represents a strategic year for the company, with the embracing of new foreign markets, new advertising campaigns and a rich calendar of events that places Barex Italiana in the front line for all hairdressers.