Barex Italiana is an internationally renowned company established in 1967. Since then it has always focused its attention exclusively on the professional hair-care product sector. After 40 years of innovation and manufacturing in hair-care products, the history of our company is still being written.
A family owned business, Barex Italiana today is run by it’s original founder, Sergio Baiesi, by his son Carlo Baiesi, President and Export Manager and by his daughter Alessandra Baiesi, National Sales account. The Baiesi family, with their entrepreneurial know-how, endless creativity and true passion for the field, is the heart of the Company as they have contributed to its growth decade after decade and continue to work together for a promising future.
Since 1967, Barex has been investing in capability, research and technology profiting in each of these sectors to create a unique range of products. Indeed, Barex Italiana's mission has always remained the same: ‘beauty through well-being: philosophy, science, aesthetic.
The success of Barex Italiana's products is demonstrated by the company’s rapid and substantial gains in international market-share and positioning over recent years. Barex is now distributed all over the world; while, technological insights and new developments broaden our reach wider than ever.
Barex Italiana has a broad range of customers that comprises hairdressers, showbusiness personalities, beauty farms and hair-artists, all seeking hi-quality treatments. Barex Italiana operates in the hair-care market at four different levels:
- hair products for professionals;
- hair products for spas;
- hair products for retail through hairdressing salons;
- body care products for selected spas.
Barex Italiana has always dealt with hair wellbeing and beauty: for this reason, all the lines offer a complete range of products from colouring and styling products through to specific-action shampoos. Barex can satisfy even the most demanding and environmentally conscious customer thanks to the use of carefully selected active ingredients originating from unpolluted lands.
Our strengths are:
- the prestige and standing of a brand which has been present for more than 40 years in the professional hair and body care and wellness sector
- precise artisan care and attention to products, comparable only to an expert jeweler
- high degree of flexibility in responding “on demand” to specific customer needs
- a system of principles and values which are conveyed to our customers every day and which have always guided the people that work in all departments of the company
- the support of our Export Department that will be a point of reference you can trust to resolve any problem. The Export Department will also provide distributors with a comprehensive sales and marketing consultancy based on the analysis of local specific needs, with the aim of increasing their sales
- constant updating on latest trends, new initiatives and events involving Barex Italiana at the forefront of the professional sector
- a prompt and efficient organization, with logistic processes able to guarantee our customers a punctual delivery service
- constant leaning towards aesthetics, expressed both in the innovative design of our products, absolute jewels of the “made in Italy” as well as in the scents, colors and performance, fruit of the creative “alchemy” of our internal staff of highly qualified researchers
- technical-stylistic consultancy through a complete range of professional services aimed at both our local distributors as well as salon owners and their collaborators together with consultancy on all the latest trends in hair fashion.