OLIOSETA Oro Di Luce gives hair back its natural brilliance.

A complete line of treatment and styling products enriched with Silk Proteins and Linseeds for hair infused with luminosity. Ideal for all hair types, particularly indicated for dull, opaque, fragile and weakened hair. With Olioseta Oro di luce, hair acquires immediately a silky feel, extraordinary shine and becomes smooth and easy to comb.

Silk Proteins
Its proteins contain strong moisturizing and smoothing properties which make the surface of the hair polished, smooth and shiny. They have the ability to penetrate damaged hair, repairing the outer surface and forming a strongly protective film which helps to keep the scalp elastic and hydrated.

Linseeds
Linseed Oil is a source of minerals, Vitamin E and essential fatty acids, all perfect elements to nourish the hair and soften the scalp. It wraps hair in an invisible film, capable of preserving it from external elements, allowing a better alignment of cuticular scales, increasing reflection of the light and making hair shiny.

SLES FREE, SLS FREE, PARABEN FREE
100% MADE IN ITALY and DERMATOLOGICALLY TESTED

OLIOSETA Oro del Marocco transforms hair into sublime matter.

An ideal line for damaged, chemically treated, hard to control and frizzy hair, OLIOSETA Oro del Marocco takes care of hair through a complete range of treatment and styling products formulated with certified organic Argan and Linseed Oils. The results are extraordinary: hair instantly gains strength, softness, body and shine.

Argan oil

  • deeply restructures hair
  • protects hair from external agents
  • it absorbs immediately
  • shortens the drying time
  • performs an anti-frizz action and protects against humidity
  • gives extreme shine to natural reflections

Linseed Oil

  • wraps hair in an invisible film, protecting it from external agents
  • blocks the loss of water and increases hydration
  • improves elasticity
  • makes hair shiny through the smoothing of the the cuticle scales

SLES FREE, PARABEN FREE.
100% MADE IN ITALY and DERMATOLOGICALLY TESTED

From  Oro del Marocco comes a complete ammonia-free hair coloring line with all of the magical properties of Argan Oil for an extra shiny color result and healthy hair.
A delicate ammonia-free coloring cream that guarantees 100% coverage of white hair, making it ideal for all types color services in the salon.

The line is complete with ammonia-free extra lifting cream for fabulous blondes, Cream developers and Blue bleaching powder.

100% MADE IN ITALY

 

From Barex Italiana comes JOC: a whole new world devoted to the hairdresser, made of professional treatments for the care of scalp and hair as well as colour and styling. There’s no need to look elsewhere. JOC is a complete brand that offers hairdressers and their clients exclusive and tailor made services.
Finally, a brand that satisfies each and every salon request!

Discover the 4 different lines:

  • JOC CURE: specific programmes studied for different scalp problems
  • JOC CARE: special programmes to care for various hair types
  • JOC COLOR LINE: treatments designed to protect coloured hair and preserve its brilliance
  • JOC STYLE: styling and finishing products to give hold, volume and shine

4 different worlds that compose a universe in which every single element revolves around the health and beauty of hair.

THE NEW FRONTIER OF BLEACHING
Exceptional lightening power and maximum protection in a single step.

From Barex Italiana laboratories comes SUPERPLEX, the one and only bleaching powder that allows you to save time and obtain fantastic results, guaranteeing perfect lightening and unparalleled hair protection in just 1 step. No other application phases are necessary.

AETO’ botanica is an absolutely natural and ultra delicate haircare line made of exclusive treatments to repair and restructure very damaged and weak hair.

Thanks to AETÓ BOTANICA ancient beauty secrets held by native tribes and populations from all over the world are revealed and become everyday haircare rituals.

Everything in AETO’ Botanica tends towards absolute pureness: thanks to the uncomparable gentleness of the formulas and the pureness of the botanical ingredients, the products fully respect hair and scalp’s natural balance. Over 15 botanical extracts as well as natural and essential oils rich in minerals, vitamins, proteins, antioxidants and many other elements to revitalize hair, making them stronger and more resistant to breakage.

SILICONES FREE – SLES and SLS FREE – PARABEN FREE – CDEA FREE – FREE OF ARTIFICIAL COLORANTS – DERMATOLOGICALLY TESTED

100% MADE IN ITALY 

From the purest form of nature comes the most advanced technology.
Revolutionary, professional hair colour and treatment line based on certified organic vegetable peptides and certified organic ingredients.

In Permesse, each product is formulated with the exclusive M4 Peptides complex, a totally natural advanced technology to deeply treat hair, during and after coloration.
A complete line, studied for every phase of the salon service, Permesse guarantees vibrant colour and wellness for the hair thanks to the absolute purity of the ingredients.

A complete range of coloration and treatment products, divided in 3 lines:
Colour Assurances: dedicated to colouring and the care of coloured hair
Blonde Assurances: dedicated to lightening and the care of blonde hair
Highlight Assurances: technical products for bleaching and the treatment of highlighted hair

Barex Italiana Haircare is the line of treatment products that thanks to nature, replenishes hair with its natural beauty.
Advanced formulas, rich in certified organic ingredients, chosen to guarantee maximum purity and efficient results.
Customized treatments that satisfy every hair care need.

5 specific programmes for hair that shines with wellness:
ShineSupreme: dull and lifeless hair
ColourLife: coloured hair
NutriRich: dry and damaged hair
UltimateRelax: unruly hair
VolumeLux: fine and limp hair

And for trendy creations:
Styling: shine, hold and volume for the most versatile looks.

FORMULATED WITH CERTIFIED ORGANIC INGREDIENTS
100% MADE IN ITALY

 

 

To challenge nature, to exceed all limits, to be a man.

EXL FOR MEN is the complete line for men with specific treatments for scalp and hair, which guarantees immediate and visible results.

EXL FOR MEN offers technologically advanced formulas, exceptionally rich in certified organic natural extracts from the remotest corners of the earth, capable of surviving in the most extreme environmental conditions.

EXL FOR MEN includes 4 treatment programmes studied to act in synergy:

SYSTEM: densifying treatments for thinning hair
SYSTEM: purifying treatments for dandruff prone hair
SPORT: frequent use treatments with detox effect
STYLING: hold and definition

SLES FREE, PARABEN FREE E DERMATOLOGICALLY TESTED

100% MADE IN ITALY