Team

People make the difference. Creative, talented, professional and experienced people make all the difference…...

Salons

Discover our salons around the world....

PRODUCTS

Discover the different ranges of Barex Italian with solutions for all hair types.  ...

JUXTAPOSED GEOMETRY Collection: a return to the essence of things

Guarda l’ultimo short clip Juxtaposed Geometry Collection...

JUXTAPOSED GEOMETRY COLLECTION

Barex team, with the Art Director Giuseppe Scaramuzzo and photographer Paolo Ranzani, have created the beautiful JUXTAPOSED GEOMETRY C ...

JOC

From Barex Italiana comes JOC: a whole new world devoted to the hairdresser, made of professional treatments for the care of scalp and ...

Ingredients

Imagine incontaminated lands, places where nature reigns in all its forms. In these places we select the purest botanical extracts and natural ingredients for haircare, revealing century old beauty secrets…...

Happy 49th Birthday Barex Italiana! Here’s a double interview to Carlo and Alessandra Baiesi.

It’s been 49 years since brothers Sergio and Renato Baiesi made their dream come true: founding a company that produces haircare prod ...

BLOOMING BRIDE COLLECTION

The new updo collection by Barex Italiana’s Artistic Director Giuseppe Scaramuzzo....

Barex Italiana’s Artistic Director Giuseppe Scaramuzzo adds a brand new hairdressing atelier in Florence!

A brand new boutique salon in the heart of Florence! Barex Italiana presents ATELIER SCARAMUZZO - signed by our Artistic Directo ...

Barex Italiana: educational seminar for MINS Beauty

Cutting & Color techniques, updos: spring/summer trends 2016. Barex Italiana's Artistic Director, Giuseppe Scaramuzzo, and equipe p ...

AETÓ BOTANICA

From Barex Italiana comes Aeto’ Botanica: the first professional line without silicones, sles, paraben, cdea and artificial colorants. Absolute pureness for repairing and restructuring very damaged and weak hair  ...